In 2008, I was handed a crisis I wasn’t prepared for.
Head of Corporate Communication at Lucerne Hospital.
That moment changed everything.
I earned a Master’s in crisis communication.
Built a practice advising CEOs through their worst days.
Prevented crises from becoming catastrophes, including one involving a celebrity patient and a confidentiality breach that never made headlines.
Today, I ensure other leaders are never caught unprepared.
I advise CEOs and leadership teams on crisis communication, issues management, reputational risk, and strategic positioning.
This includes strategic counsel, message development, risk and crisis communication, and alignment with Business Continuity Management (BCM).
The focus is on anticipating pressure points, clarifying decision paths, and protecting trust before a crisis unfolds.
I prepare organizations to perform under pressure.
Through media training, crisis communication training, and realistic crisis simulation exercises, leadership teams learn to communicate clearly, manage issues, and lead decisively when uncertainty escalates.
Preparation is practical, role-based, and aligned with real-world media dynamics.
I support organizations during a crisis, strategically and on the ground.
This includes leadership support, media relations, issue containment, reputational management, and hands-on crisis communication.
After the crisis, I lead the recovery and evaluation phase and update the crisis manual to ensure lessons learned translate into stronger structures and future readiness.
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*** Due to the personal attention each of our clients receives, we have very limited availability. ***